Yacht Gopher pride themselves on their dedicated, personal service and really wanted to communicate this through their branding. They were really keen to have a character based logo that would sum up their brand in an engaging way to help them stand out from their competitors, and that could be followed through into other marketing materials.
We worked closely with Yacht Gopher owner Tamsin to come up with a brand logo based on a gopher, that she felt fully encapsulated what the company was all about. The logo needed to be fun and friendly but communicate the idea of the dedicated and speedy service Yacht Gopher offer. We presented several initial sketches to define the desired style. The selected brand logo was then used as the basis for business cards, a promotional postcard and emailer.
The promotional postcards were printed on extra thick paper stock with a matt laminate to help keep them dry when they are passed out to all those wet seafaring hands! Delighted with the results, plus having received great feedback from her peers, Tamsin later asked us to create a simple website. We produced a micro-site based on the illustrated print work, that now also serves as an access point to Yacht Gopher's project management system.
The simplicity of the character based brand logo means that it can be transferred into other scenarios for specific marketing needs, such as Christmas greetings cards. We recently created a new illustration for a Biggles style postcard to promote Yacht Gopher's newly acquired ATOL protection licence. We also created t-shirts for Tamsin and her team which they wear with pride, and she is currently getting the logo embroidered on fleeces too.
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"I was looking for a designer who could create a character based logo for my business Yacht Gopher. After discussing my requirements with Stu [at Boo&Stu], he immediately understood what I wanted to achieve which was a huge relief because I had previously approached two other designers without success. Stu was very efficient and, not only kept to the deadline set at the beginning of the project, but also went out of his way to advise me on subjects outside the brief, such as print specifications. It therefore seemed logical to use [his Partner] Anna [at Boo&Stu] to create my micro-site because, like Stu, she is extremely talented and I was confident that together they would create the best possible website and complete it within the required time frame. I am extremely pleased with all the work carried out by Stu and Anna and would not hesitate to recommend them to others."
Yacht Gopher Founder
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