Scants wanted their Service Van wrapped to help them promote their business and provide another way for them to connect with existing and potential customers. They were particularly keen on having something fun and eye-catching that would really create a buzz locally and get people talking, so they approached Boo&Stu to create something fully illustrated for them.
We worked closely with Scants to produce a rough design created from various illustrations we drew by hand. These were then mocked up on photos of the van for the client to approve. After only a couple of tweaks to the design the roughs were approved and we recreated and refined the design as a vector illustration ready for printing and application.
The final completed artwork is filled with illustrations that are all relevant to Scant's business and their location, for example, a race track circuit referencing Bexhill's racing heritage was used as the main focus, with vintage cars racing around the track.
The rest of the van was populated with a mix of relevant words, phrases and illustrations related to their business, with more quirky elements such as ice creams and seagulls included to add humour and guide the viewer around the van.
The final illustrated van is loved by the client and has received fantastic feedback from their customers, both new and old.
"We get great feedback about the design and it does exactly as we wanted and engages people. Makes me smile every time I get into the van!"
Scants MOT & Motor Services
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If you've got a brilliant branding, print, web or illustration project in mind, Boo&Stu would love to help! Get in touch today for a friendly chat to find out what we can do for you.
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