As a new brand OceanRocks had no existing brand identity so they approached us to create a new brand logo that could be used across multiple products.
The brand was to be a credible alternative to 'I Love Dorset' type merchandise and a location specific alternative to surf brand merchandise. It needed to be positive and fun loving and communicate a feeling of summer, seaside and fun while giving a feeling of being active and playful.
After a lot of research into potential competitors and the market we decided to concentrate on creating a brand logo that is bold, clean and fresh with bags of energy; something that would really appeal to the target market.
We created a logo that is friendly, passionate and dynamic that we hope rocks! It's also slightly reminiscent of an asterisk, giving an indication that something a little bit special is happening. The angled text and clean sans serif font adds to the modern and dynamic feel.
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