ethicaledge® approached us to create a website that would appeal specifically to people working in the creative, marketing and communications sectors, who wanted to make a difference by working for charities and other not for profit organisations.
We worked closely with ethicaledge® founder Lauren to create a brand identity and fully illustrated website that would really appeal to people working in the creative marketing sector.
The brand logo was designed to be modern, open and warm, to appeal to the target audience and create the impression of ethicaledge® providing a simple process to helping you connect with the job of your dreams.
The illustrations create a utopian world populated by different characters representing recruiters, job seekers and ethicaledge® themselves, with the illustration on each page relevant to the page content.
ethicaledge® remains one of our all time favourite projects to have worked on and we were very pleased that it even featured in respected design magazine New Media Age, scoring extremely highly for its branding and design.
Lauren is now focussing on her consultation work for the charity Cruelty Free International so the site currently redirects to her blog. We continue to work with Lauren through the charity and have also recently helped her create a logo and set-up a Wordpress website for her new personal vintage fur-free fashion boutique Frock&Stole.
DR Solutions (Web development)
"I was looking for someone special to design my unique digital charity recruitment website and communications blog. I was delighted to discover Anna [at Boo&Stu] and having worked with her, I would recommend her wholeheartedly. Over the years, I have managed numerous websites for my own clients, and I can say that Anna is one of the best designers I have had the pleasure to work with. Although I already had a clear idea of the brand values and content of the site, she really understood my vision and designed a site and blog that far exceeded my expectations. It was important to me that the sites were a visual representation of the personal approach I take to working with clients and candidates, and nothing like the predictable and soulless sites that are plentiful in the recruitment industry. Anna definitely over-delivered on the project in terms of the time she spent and the ideas she came up with. I have received great feedback about the unique design; everyone loves the bespoke illustrations [by her partner Stu Jones at Boo&Stu], and they appreciate the fact that I have taken so much trouble over the site, which reflects how I value my clients."
Founder of ethicaledge®
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