Boo and Stu web logo design dorset

Compassionate Dorset

Logo / Branding / Web / Print / Merchandise for Local Charity

Compassionate charity website design

Compassionate Dorset is a voluntary animal welfare group, and a supporter group for the leading farm animal welfare charity Compassion in World Farming. It was founded by Boo&Stu's Anna Celeste Watson with Stu Jones.

The Challenge

A few years ago, with the support of our friend Dietitian Sandra Hood, we decided to set-up Compassionate Dorset to act as a local voluntary supporter group in our spare time for the leading farm animal welfare charity Compassion in World Farming.


We think that all animals deserve to be treated with respect and compassion, so we aim to help empower people to choose free range, higher welfare and sustainable food, and to eat less meat and more vegan-friendly alternatives. Our group's key mission is to help end factory farming, which we believe is the biggest cause of animal cruelty and environmental destruction on the planet.

Our Approach

Being Designers we naturally wanted to use our skills and experience to create our own unique brand, so we have had great fun creating printed materials and setting up a simple website. We decided to create a range of farm animal themed designs and posted them up as designs for t-shirts, clothing and other accessories printed on demand through Spreadshirt, RedBubble and Society6. The Compassionate Tee-Shop was born and our "Gorgeous" cow t-shirts were even featured in the women’s glossy fashion magazine Cosmopolitan.

The Results

We continue to have amazing feedback on our branding, products, website and support for the cause. Our 'Cow' and 'Highland Cow' designs continue to be popular sellers. We also formed the Compassion Collective as a sister organisation which is a collaboration of designers who create art, t-shirts and accessories in aid of Compassionate Dorset and various animal welfare charities.

Ongoing Aims

We have been collaborating with Compassion in World Farming to produce a Compassionate Food Guide with Compassionate Dorset's own version to distribute at local events and supporting venues. The launch is in 2018 so watch this space...


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Animal charity print banner artwork design

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