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The BUAV Our Best Friends

3D / Print / Papercraft for The BUAV Our Best Friends Charity Campaign

Buddy Beagle charity papercraft dog image

The BUAV, who have now merged with their sister organisation Cruelty Free International, are the brains behind the globally recognised 'Leaping Bunny' logo. They campaign to end animal testing worldwide.

The Challenge

The BUAV had been running their 'Our Best Friends' charity campaign over the last few years to help end the use of cats and dogs in research here in the UK. They wanted a fresh new way to connect with their audience that was fun and engaging, so they asked us to create a 'make and do' cut out version of their Buddy the Beagle mascot.

Our Approach

The model had to be interesting enough to engage the audience but also simple enough to be made easily by children. The design was based on simple geometric shapes accompanied by clear instructions, numbered tabs and a photo of the completed model to ensure it was as easy as possible for anyone to construct.

The Results

The model concept was approved immediately. The artwork was then coloured, and branded according to the campaign guidelines. We supplied two versions, one complete, and one editable so it could be adapted for future themed campaigns. The client was thrilled with the results of the project and it has proved a very successful tool in engaging with their audience at events.

BLOG: How to design a 3D papercraft animal

Buddy Beagle charity papercraft dog image
Buddy Beagle charity papercraft dog image

Ongoing Aims

Cruelty Free International have now rebranded Buddy into a Bonnie version which they continue to use to promote their campaign.

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