Boo and Stu web logo design dorset

Bournemouth Ambassador

Responsive Wordpress CMS Multi-Site using Learndash

NCTA Bournemouth Ambassador Wordpress website design

The Bournemouth Ambassador project is run by The National Coastal Tourism Academy in conjunction with Bournemouth Borough Council, Bournemouth University, Bournemouth Tourist Management Board and the Coastal Communities Fund.

The Challenge

Our Associate Web Developers DR Solutions approached us to collaborate with them to redesign and develop a website for the National Coastal Tourism Academy's (NCTA) Bournemouth Ambassador project. Bournemouth Ambassador is an online training platform for local tourism industry staff, aimed to help staff to give visitors the best welcome to the area, and have the local knowledge to be able to offer help and advice during their stay.


The website needed to be rebuilt to use the Learn Dash plug-in for Wordpress to power the online training modules. Users sign up and view online lessons to increase their knowledge on the area, then to take part in quizzes to test the knowledge they have gained. The first quiz is to become a Bournemouth Ambassador, to enhance employment skills and promote local tourism, and from there on more courses become accessible.

Our Approach

We created a fully bespoke design theme for Wordpress, using a clean but colourful and boxy layout that identifies key user goals to encourage users to sign up. The initial concept was based on the NCTA branding which was then stripped back so the styling, including background photo, colours and fonts, could be easily changed to be used as a blueprint for other tourist boards and councils throughout the UK to offer their own Ambassador scheme. Bespoke designs were created for the Course Listings, Profile and Resources pages, and the main course Lessons and Quiz pages were simply styled up in the site branding using the LearnDash layout and functionality.

The Results

The new site is fresh, modern and easy-to-use and is responsive so it works well on all devices, from phone to desktop, and so users can access the site on the go and from multiple devices.

Ongoing Aims

You can now become an ambassador for Dorset too through a new dedicated website. We will also soon be launching another site for NCTA's Tourism Masterclass aimed specifically at business owners and managers, which uses exactly the same back-end system but with a bespoke design that utilises NCTA's dynamic triangles branding device.



DR Solutions (Project management & web development)


View the websites at:

NCTA Bournemouth Ambassador Wordpress website design
NCTA Bournemouth Ambassador Wordpress mobile website design

"We worked with DR Solutions on an important online training project for tourism. The company helped us to source the most suitable learning management system for our needs, and advised us on how this could be best used. They were able to recommend a local designer, Anna [at Boo&Stu] which made the project more cost-effective and user friendly, as well as attractive to look at! The pilot website is extremely successful and we are now in the process of creating additional subsites for other destinations. They have been with us to advise throughout this process, and help us through the teething stages of this new way of learning."

Jacky Thorne

NCTA Visitor Experience Manager

NCTA Tourism Masterclass Wordpress website design
NCTA Tourism Masterclass Wordpress website design

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